AMA Phoenix's 2007 Spectrum Awards to Feature Word of Mouth Marketing Expert Jackie Huba as Keynote Speaker
On May 16th, at the Hotel Valley Ho, the 5th Annual American Marketing Association Phoenix Spectrum Awards will honor marketing professionals from large and small companies across diverse industries. Best-selling author, and word of mouth marketing expert, Jackie Huba will keynote the event to provide clarity and insight into the fast-moving world of social media.
Key learning points from Jackie's keynote address:
-- The various types of citizen marketers, their motivations, how to work
with them, and how they are influencing purchase decisions for products,
brands and companies.
-- The ramifications of today's burgeoning user-generated social media of
blogs, online bulletin boards, and pod casts.
-- How these creations are influencing companies' customer relationships,
product designs, and marketing campaigns - whether the companies
participate willingly or not.
-- Some of the early winners and losers in this new culture of business,
as well as some of its most noted constituents.
-- In addition, every attendee will receive a copy of Jackie's new book,
"Citizen Marketers: When People are the Message," co-authored with Ben
McConnell.
From design to research, sales, advertising, event promotion and PR, the Spectrum Awards is about celebrating the best of the Valley's marketing campaigns for the year, and it's also about being noticed. In addition, it's a great opportunity for Phoenix-based marketers to check out the competition and learn from best practices. The event will be emceed by NBC Channel 12's weekend anchor and reporter, Brahm Resnik. To register for the event or to submit an entry, please visit http://www.amaphoenix.org/spectrum07 . About AMA Phoenix
Established in 1958, the Phoenix Chapter of the American Marketing Association has nearly 400 active members. AMA Phoenix provides ongoing professional development services, members-only programs and networking events to a diverse mix of marketing professionals. The Chapter also sponsors the annual Spectrum Awards held in May. To find out more about AMA Phoenix or upcoming events, please visit: www.amaphoenix.org .
Key learning points from Jackie's keynote address:
-- The various types of citizen marketers, their motivations, how to work
with them, and how they are influencing purchase decisions for products,
brands and companies.
-- The ramifications of today's burgeoning user-generated social media of
blogs, online bulletin boards, and pod casts.
-- How these creations are influencing companies' customer relationships,
product designs, and marketing campaigns - whether the companies
participate willingly or not.
-- Some of the early winners and losers in this new culture of business,
as well as some of its most noted constituents.
-- In addition, every attendee will receive a copy of Jackie's new book,
"Citizen Marketers: When People are the Message," co-authored with Ben
McConnell.
From design to research, sales, advertising, event promotion and PR, the Spectrum Awards is about celebrating the best of the Valley's marketing campaigns for the year, and it's also about being noticed. In addition, it's a great opportunity for Phoenix-based marketers to check out the competition and learn from best practices. The event will be emceed by NBC Channel 12's weekend anchor and reporter, Brahm Resnik. To register for the event or to submit an entry, please visit http://www.amaphoenix.org/spectrum07 . About AMA Phoenix
Established in 1958, the Phoenix Chapter of the American Marketing Association has nearly 400 active members. AMA Phoenix provides ongoing professional development services, members-only programs and networking events to a diverse mix of marketing professionals. The Chapter also sponsors the annual Spectrum Awards held in May. To find out more about AMA Phoenix or upcoming events, please visit: www.amaphoenix.org .