The Pearl of Africa Glows Again
Uganda is a beautiful country with an impressive people.
This is one of my favourite countries in all of Africa. The people of Uganda have survived the troubles of 1967-86 period and emerged standing upright and wearing a smile. In that short period, the country suffered under the caprice of two despicable despots. One was the indisputably insane Idi Amin and the other, the arguably insane Milton Obote.
This is now history — a testament to the dignity and endurance of this people. The transformation of the country in the period since normalcy returned is nothing short of astounding. And it shows in the faces of the people you meet. That the graceful beauties of Uganda have not received the recognition they deserve in international beauty pageants is for me incontrovertible proof that most of these events are really fixed.
Winston Churchill was so besotted by the country that he gave it the name that has endured: the ‘Pearl of Africa’. His observations about Uganda remain true today: ‘The scenery is different, the vegetation is different, the climate is different, and, most of all, the people are different from anything elsewhere… in the whole range of Africa’.
Travellers to Uganda are drawn by its stunning landscape: green rolling hills, snow-capped mountains, rainforests, majestic rivers and massive lakes. There are also a number of outstanding national parks for your safari encounter with the wildlife for which Africa is renowned.
The country’s edge as a worthwhile destination is further enhanced by its endowments for white water rafting and sport fishing. Tour operators have on offer a variety of Uganda safari and tour packages.
It is in Uganda that you find the highest number of primate species anywhere in the world. Opportunities for tracking rare mountain gorillas and chimpanzees are unrivalled elsewhere.
The primate conservation efforts the country has followed are bearing fruit. A survey carried out by the Wildlife Conservation Society and the Jane Goodall Institute, in collaboration with the Uganda government, revealed that there were 4,950 chimpanzees in the country in 2003. Previously, scientists guess for this number was between 3,000 and 4,000, but nobody knew for sure.
The chimp is our closet living relative, sharing 98% of our genes and much of our behaviour. Uganda is the best country in the world to view chimpanzees in their natural habitat.
Bwindi National Park
The best place to see the rare mountain gorilla is at the 331sq km Bwindi National Park. This park was formerly known as the Impenetrable Forest with good reason. The trees are thick and the forest thicker with dense undergrowth, creepers, bamboos and parasitic plants such as mistletoe and orchids. This environment is the habitat for mountain gorillas, chimpanzee, and 8 other species of primate. Not less than half the world’s population of an estimated 600 mountain gorillas have sanctuary here, making Bwindi the base for an important scientific conservation program.
Gorilla tracking is limited to small groups and the licenses are issued to ensure minimum disruption to the routine of the animals. Tracking gorillas is an arduous task and you should be prepared for up to 8 hours of hiking. Good physical condition is a must.
You are advised to make arrangements 4-12 months prior to the date of your visit. Bwindi is essentially a rain forest and it is necessary to bring along a raincoat, walking boots and gloves.
In addition to its star gorillas, Bwindi is host to bush pig, giant forest hog and over 300 species of birds; including rare forest birds. Others who have found a home in this ecosystem include many types of bats and rodents, 14 species of snakes, 27 species of frogs and toads, 6 chameleon types, 14 lizards, skinks and geckos and 200 species of butterfly.
Bwindi is to the west of the country and is 560km from Kampala.
Murchison Falls National Park
Though not as famous for safari as neighbouring Kenya and Tanzania, Uganda still has some pretty good game sanctuaries. The 3,840sq km Murchison Falls National Park is the largest and most spectacular of them.
Aside from game, it is renowned for its scenic beauty. Rolling savannah, tall grasslands and thick bush woodlands make up the park. But you are advised not to miss out the magnificent waterfalls after which the park is named.
The waterfall is formed where the Nile tapers from 50 metres to rush through a 7-metre gorge, falling 45 metres in a breath-taking leap. This phenomenon is said to be the most powerful natural flow of water anywhere on Earth.
If you are patient, you can catch some really huge Nile Perch at the foot of the falls. Other game fish found in the Nile include Barbel, electric Catfish and Tiger fish.
The game you come across in the park includes elephant, hartebeest, leopard, lion, giraffe, buffalo, hippo, crocodiles and many species of antelopes.
Upstream of the Murchison Falls are the Karuma Falls, where the Nile cascades over 23 kilometres of rapids. Here you have some of the most exciting white water in Africa.
Murchison Falls is located 330 km from Kampala.
Queen Elizabeth National Park
The Queen Elizabeth National Park is another outstanding treasure. It is a UNESCO designated Biosphere Reserve for Humanity. The recognition arises from the tropical forest, green meadows, savannah and swamps that constitute the park.
In terms of wildlife, you find elephant, buffalo, hippos, baboons, chimpanzees and over 600 species of birds. The park occupies 2,000sq km and is situated 440km from Kampala.
Kibale National Park
At the northern end of the Queen Elizabeth, you find Kibale. This park has a unique forest habitat and has an excellent diversity of animal and plant life. It is at Kibale that you find the highest number of primate species in Uganda, and one of the highest primate densities and diversities in the world.
Lake Mburo National Park
Traveling from Kampala to the Queen Elizabeth, or Bwindi, most visitors break at Lake Mburo National Park.
The park is 230km west of Kampala, along the Mbarara road, and is the most accessible in the country. It is a very attractive park of rolling hills, open grassy valleys, interspersed with thickets, woodlands and rich wetlands. In addition to viewing game including zebra, cape buffalo and eland, you can relax by taking a boat trip on Lake Mburo.
Rwenzori Mountains National Park
The fairly flat terrain of the country is interrupted to the west by the Rwenzori Mountains and to the east by Mount Elgon.
Rwenzori, otherwise known as ‘Mountains of the Moon’ has the third highest peak in Africa, after Mount Kenya and Kilimanjaro. The Rwenzori is part of the national park of the same name and contains six snow-capped peaks. You can hike the trails of this mountain without any special climbing equipment unless you want to go for the peaks.
The mist covered mountain range stretches for about 100km.
Mount Elgon
Mount Elgon sits by the Kenyan border and is the shell of an ancient volcano. The main attractions here are the waterfalls, caves that were once used by indigenous people, hot springs, the mountainous vegetation, the various peaks, the Suam Gorge and the caldera itself.
After millions of years of erosion, the oval shaped caldera now measures roughly 7 by 8 kms, one of the largest in the world.
Source of The Nile
The traveller with a sense of history will want to visit the Source of the Nile at Jinja.
Jinja is 60km to the north-east of Kampala and is easily accessible by road. This is where the White Nile begins, as it exits Lake Victoria on its 5,600 km journey to the Mediterranean.
The source of the Nile was a thousand year old mystery that was decisively settled by the explorer John Speke, in 1862.
The Kabaka’s Trail
If you are keen about culture, go for the The Kabaka’s Trail.
This is a unique journey through a part of Uganda’s rich heritage that has been shaped by the region’s kings over the years. The Kabaka is the ceremonial king of the Baganda and his lineage goes way back to the 14th century.
The Trail combines a series of cultural sites, all within easy reach of Kampala. You can easily combine the Kabaka Trail with your Search of the Nile excursion to Jinja. The Trail offers much more than sightseeing and you will learn about the hidden and forgotten history of Uganda. You will also experience an authentic tribal culture; with traditional dance, music, craft making, spiritual healing and storytelling.
Accommodation in Uganda
There are international standard hotels in Uganda, especially in the main towns of Entebbe, Jinja and Kampala. The quality is variable in the smaller towns and rated accommodation is scarce. All of the major national parks offer accommodation in game lodges and tented camps.
Driving in Uganda
If you want to drive around Uganda, you need to show an international drivers license to hire a vehicle. Rental cars in Uganda are available in Entebbe and Kampala. Roads radiate from Kampala and are of varying quality.
In the north of the country the security situation is still doubtful and so are the roads. Its is a good idea if you are on self drive to get local advise about the condition the roads you intend to use.
Uganda Weather and When to Visit
Uganda enjoys a tropical climate tempered by altitude.
The hottest period of the year is from December to February when the temperature rises to 29 degrees Celsius. For the rest of the year, temperatures range between 21 to 25°C.
The country experiences two rainy seasons: April to May and October to November, with April being the wettest month.
The best times to visit Uganda are December-March and June-September.
Light informal clothing is generally adequate. But you need warmer wraps and sweaters for the evenings and early mornings. You are also advised to carry some rainwear, just in case.
Unfortunately, I have to advise you to skip Kidepo Valley, a well-resourced park in the north, as it is not considered safe.
Map of Uganda’s National Parks:Locate where the national parks are around Uganda.
Posted in Public Relations No Comments »New Courtyard by Marriott Hotel planned for Gelsenkirchen, GermanyWednesday, April 5th, 2006
Marriott International, Inc. will open a new 198-room moderately-priced Courtyard by Marriott hotel in Gelsenkirchen, Germany, in 2006 under a franchise agreement with Hotelgesellschaft Gelsenkirchen mbH & Co KG.
The Courtyard by Marriott Gelsenkirchen will be located adjacent to the Auf Schalke Arena, home to one of Germany’s premier football clubs, approximately five kilometres from the city centre. Auf Schalke Arena has been selected as a venue for four matches of the World Cup in 2006.
Gelsenkirchen is situated close to the German national road network and is about 30 kilometres from the Duesseldorf airport and 25 kilometres from the Dortmund airport. Directly accessible to the hotel will be a 12,000-square-metre sports rehabilitation centre that is currently under construction.
“We’re delighted by the continued expansion of our Courtyard lodging brand in Germany,” said Arne Sorenson, chief financial officer and president of Continental Europe for Marriott International. “Courtyard has proven to be extremely popular with travellers who are looking for consistent, high-quality accommodations and services at moderate, affordable prices. We are confident that travellers to Gelsenkirchen will warmly embrace this hotel and that it will be very successful.”
For dining and entertainment, the Courtyard by Marriott Gelsenkirchen will offer a casual restaurant and lobby lounge. Recreational facilities will include a fitness room. In-room amenities will include a mini-fridge, as well as a large work desk with data port and enhanced lighting. Other hotel features include an internet corner and a Grab and Go kiosk in the lobby, as well as parking for 115 automobiles.
For social events and conferences, the hotel will offer 4,970 square feet of meeting space in addition to a 1,350-square-foot foyer. The conference space will include a 1,900-square-foot ballroom that will be divisible into two sections and 3,070 square feet of additional meeting space comprised of four rooms of varying sizes.
Marriott currently operates 15 Courtyard hotels in Germany. Later this year, a 268-room Courtyard property is scheduled to open in Berlin Mitte, and the 241-room Courtyard by Marriott Munich City Centre is expected to open in 2006. Additionally, the 282-room deluxe, full-service Cologne Marriott is scheduled to open in 2006.
Posted in Public Relations, Hotel articles No Comments »Rezidor Sas launches new lifestyle hotel brand : Hotel MissoniWednesday, April 5th, 2006
Worldwide license agreement signed with Italian fashion house Missoni. Brussels, Rezidor SAS Hospitality, the Brussels based, multi brand hospitality management company, announced in London on November 16th, 2005 that they had concluded a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.
The deal will now see Rezidor SAS conclude on negotiations for sites for the new brand in the UK, mainland Europe, Russia, Asia Minor and the Middle East. With the first three Hotel Missoni’s expected to be open in 2007 and 30 expected to be open or under development by the year 2010.
Speaking at the completion of the agreement, Kurt Ritter, President and CEO of Rezidor SAS, said: “We have been believers in this market segment for a long time now and this deal gives us the perfect brand to take our share of this fast growing, increasingly important, market sector. I’m particularly delighted because the deal with Missoni has grown into much more than just a deal, it’s a relationship, a natural partnership, and that’s the only way that a brand like this can truly develop. It’s a very unique brand, with a great heritage, a very identifiable look, and real family values. I’m sure when we launch in 2007, Hotel Missoni is going to create quite an impact on the market.”
Vittorio Missoni, Director of Missoni S.p.A., added his comments: “We are very, very protective of the Missoni business that my family have built, and we want to ensure that we never sacrifice the values of that business at the expense of quick, short term growth. We’re sure that we have the right partners in Rezidor SAS and that they understand and will respect these values. We believe that hotels are a natural extension for our core brand and will work with, and complement, our fashion business, our Missoni Home collection and our new fragrance range, that will launch in spring next year.”
The design of the hotels will be developed through a tri-party team that will see Rezidor SAS and Missoni collaborate with Studio Thun, the Milan based architectural and design practice, headed by the celebrated architect Matteo Thun. The hotels will be reflective of contemporary Italian life and style, and will bring particular focus to the bathrooms, bedrooms, bars, restaurants - cucinas, spas, and the whole service culture and environment.
The development strategy for the brand will concentrate on both city centre locations as well as resort destinations. With target destinations including: London, Edinburgh, Copenhagen, Paris, Amsterdam, Frankfurt, Milan, Barcelona, St.Petersburg, Istanbul and Dubai.
Posted in Public Relations No Comments »SAS may divest hotel businessSaturday, March 25th, 2006
IRLINE INDUSTRY INFORMATION-(C)1997-2003 M2 COMMUNICATIONS LTDScandinavian airline group SAS is reportedly considering a divestment of its hotels unit.
The group’s chief executive Jorgen Lindegaard said that any sale or listing of the Rezidor hotel business would only be made when the equity markets have improved.
SAS is currently operating at a loss and has been divesting non-core operations and cutting costs in an effort to return to profit next year.
This is one of my favourite countries in all of Africa. The people of Uganda have survived the troubles of 1967-86 period and emerged standing upright and wearing a smile. In that short period, the country suffered under the caprice of two despicable despots. One was the indisputably insane Idi Amin and the other, the arguably insane Milton Obote.
This is now history — a testament to the dignity and endurance of this people. The transformation of the country in the period since normalcy returned is nothing short of astounding. And it shows in the faces of the people you meet. That the graceful beauties of Uganda have not received the recognition they deserve in international beauty pageants is for me incontrovertible proof that most of these events are really fixed.
Winston Churchill was so besotted by the country that he gave it the name that has endured: the ‘Pearl of Africa’. His observations about Uganda remain true today: ‘The scenery is different, the vegetation is different, the climate is different, and, most of all, the people are different from anything elsewhere… in the whole range of Africa’.
Travellers to Uganda are drawn by its stunning landscape: green rolling hills, snow-capped mountains, rainforests, majestic rivers and massive lakes. There are also a number of outstanding national parks for your safari encounter with the wildlife for which Africa is renowned.
The country’s edge as a worthwhile destination is further enhanced by its endowments for white water rafting and sport fishing. Tour operators have on offer a variety of Uganda safari and tour packages.
It is in Uganda that you find the highest number of primate species anywhere in the world. Opportunities for tracking rare mountain gorillas and chimpanzees are unrivalled elsewhere.
The primate conservation efforts the country has followed are bearing fruit. A survey carried out by the Wildlife Conservation Society and the Jane Goodall Institute, in collaboration with the Uganda government, revealed that there were 4,950 chimpanzees in the country in 2003. Previously, scientists guess for this number was between 3,000 and 4,000, but nobody knew for sure.
The chimp is our closet living relative, sharing 98% of our genes and much of our behaviour. Uganda is the best country in the world to view chimpanzees in their natural habitat.
Bwindi National Park
The best place to see the rare mountain gorilla is at the 331sq km Bwindi National Park. This park was formerly known as the Impenetrable Forest with good reason. The trees are thick and the forest thicker with dense undergrowth, creepers, bamboos and parasitic plants such as mistletoe and orchids. This environment is the habitat for mountain gorillas, chimpanzee, and 8 other species of primate. Not less than half the world’s population of an estimated 600 mountain gorillas have sanctuary here, making Bwindi the base for an important scientific conservation program.
Gorilla tracking is limited to small groups and the licenses are issued to ensure minimum disruption to the routine of the animals. Tracking gorillas is an arduous task and you should be prepared for up to 8 hours of hiking. Good physical condition is a must.
You are advised to make arrangements 4-12 months prior to the date of your visit. Bwindi is essentially a rain forest and it is necessary to bring along a raincoat, walking boots and gloves.
In addition to its star gorillas, Bwindi is host to bush pig, giant forest hog and over 300 species of birds; including rare forest birds. Others who have found a home in this ecosystem include many types of bats and rodents, 14 species of snakes, 27 species of frogs and toads, 6 chameleon types, 14 lizards, skinks and geckos and 200 species of butterfly.
Bwindi is to the west of the country and is 560km from Kampala.
Murchison Falls National Park
Though not as famous for safari as neighbouring Kenya and Tanzania, Uganda still has some pretty good game sanctuaries. The 3,840sq km Murchison Falls National Park is the largest and most spectacular of them.
Aside from game, it is renowned for its scenic beauty. Rolling savannah, tall grasslands and thick bush woodlands make up the park. But you are advised not to miss out the magnificent waterfalls after which the park is named.
The waterfall is formed where the Nile tapers from 50 metres to rush through a 7-metre gorge, falling 45 metres in a breath-taking leap. This phenomenon is said to be the most powerful natural flow of water anywhere on Earth.
If you are patient, you can catch some really huge Nile Perch at the foot of the falls. Other game fish found in the Nile include Barbel, electric Catfish and Tiger fish.
The game you come across in the park includes elephant, hartebeest, leopard, lion, giraffe, buffalo, hippo, crocodiles and many species of antelopes.
Upstream of the Murchison Falls are the Karuma Falls, where the Nile cascades over 23 kilometres of rapids. Here you have some of the most exciting white water in Africa.
Murchison Falls is located 330 km from Kampala.
Queen Elizabeth National Park
The Queen Elizabeth National Park is another outstanding treasure. It is a UNESCO designated Biosphere Reserve for Humanity. The recognition arises from the tropical forest, green meadows, savannah and swamps that constitute the park.
In terms of wildlife, you find elephant, buffalo, hippos, baboons, chimpanzees and over 600 species of birds. The park occupies 2,000sq km and is situated 440km from Kampala.
Kibale National Park
At the northern end of the Queen Elizabeth, you find Kibale. This park has a unique forest habitat and has an excellent diversity of animal and plant life. It is at Kibale that you find the highest number of primate species in Uganda, and one of the highest primate densities and diversities in the world.
Lake Mburo National Park
Traveling from Kampala to the Queen Elizabeth, or Bwindi, most visitors break at Lake Mburo National Park.
The park is 230km west of Kampala, along the Mbarara road, and is the most accessible in the country. It is a very attractive park of rolling hills, open grassy valleys, interspersed with thickets, woodlands and rich wetlands. In addition to viewing game including zebra, cape buffalo and eland, you can relax by taking a boat trip on Lake Mburo.
Rwenzori Mountains National Park
The fairly flat terrain of the country is interrupted to the west by the Rwenzori Mountains and to the east by Mount Elgon.
Rwenzori, otherwise known as ‘Mountains of the Moon’ has the third highest peak in Africa, after Mount Kenya and Kilimanjaro. The Rwenzori is part of the national park of the same name and contains six snow-capped peaks. You can hike the trails of this mountain without any special climbing equipment unless you want to go for the peaks.
The mist covered mountain range stretches for about 100km.
Mount Elgon
Mount Elgon sits by the Kenyan border and is the shell of an ancient volcano. The main attractions here are the waterfalls, caves that were once used by indigenous people, hot springs, the mountainous vegetation, the various peaks, the Suam Gorge and the caldera itself.
After millions of years of erosion, the oval shaped caldera now measures roughly 7 by 8 kms, one of the largest in the world.
Source of The Nile
The traveller with a sense of history will want to visit the Source of the Nile at Jinja.
Jinja is 60km to the north-east of Kampala and is easily accessible by road. This is where the White Nile begins, as it exits Lake Victoria on its 5,600 km journey to the Mediterranean.
The source of the Nile was a thousand year old mystery that was decisively settled by the explorer John Speke, in 1862.
The Kabaka’s Trail
If you are keen about culture, go for the The Kabaka’s Trail.
This is a unique journey through a part of Uganda’s rich heritage that has been shaped by the region’s kings over the years. The Kabaka is the ceremonial king of the Baganda and his lineage goes way back to the 14th century.
The Trail combines a series of cultural sites, all within easy reach of Kampala. You can easily combine the Kabaka Trail with your Search of the Nile excursion to Jinja. The Trail offers much more than sightseeing and you will learn about the hidden and forgotten history of Uganda. You will also experience an authentic tribal culture; with traditional dance, music, craft making, spiritual healing and storytelling.
Accommodation in Uganda
There are international standard hotels in Uganda, especially in the main towns of Entebbe, Jinja and Kampala. The quality is variable in the smaller towns and rated accommodation is scarce. All of the major national parks offer accommodation in game lodges and tented camps.
Driving in Uganda
If you want to drive around Uganda, you need to show an international drivers license to hire a vehicle. Rental cars in Uganda are available in Entebbe and Kampala. Roads radiate from Kampala and are of varying quality.
In the north of the country the security situation is still doubtful and so are the roads. Its is a good idea if you are on self drive to get local advise about the condition the roads you intend to use.
Uganda Weather and When to Visit
Uganda enjoys a tropical climate tempered by altitude.
The hottest period of the year is from December to February when the temperature rises to 29 degrees Celsius. For the rest of the year, temperatures range between 21 to 25°C.
The country experiences two rainy seasons: April to May and October to November, with April being the wettest month.
The best times to visit Uganda are December-March and June-September.
Light informal clothing is generally adequate. But you need warmer wraps and sweaters for the evenings and early mornings. You are also advised to carry some rainwear, just in case.
Unfortunately, I have to advise you to skip Kidepo Valley, a well-resourced park in the north, as it is not considered safe.
Map of Uganda’s National Parks:Locate where the national parks are around Uganda.
Posted in Public Relations No Comments »New Courtyard by Marriott Hotel planned for Gelsenkirchen, GermanyWednesday, April 5th, 2006
Marriott International, Inc. will open a new 198-room moderately-priced Courtyard by Marriott hotel in Gelsenkirchen, Germany, in 2006 under a franchise agreement with Hotelgesellschaft Gelsenkirchen mbH & Co KG.
The Courtyard by Marriott Gelsenkirchen will be located adjacent to the Auf Schalke Arena, home to one of Germany’s premier football clubs, approximately five kilometres from the city centre. Auf Schalke Arena has been selected as a venue for four matches of the World Cup in 2006.
Gelsenkirchen is situated close to the German national road network and is about 30 kilometres from the Duesseldorf airport and 25 kilometres from the Dortmund airport. Directly accessible to the hotel will be a 12,000-square-metre sports rehabilitation centre that is currently under construction.
“We’re delighted by the continued expansion of our Courtyard lodging brand in Germany,” said Arne Sorenson, chief financial officer and president of Continental Europe for Marriott International. “Courtyard has proven to be extremely popular with travellers who are looking for consistent, high-quality accommodations and services at moderate, affordable prices. We are confident that travellers to Gelsenkirchen will warmly embrace this hotel and that it will be very successful.”
For dining and entertainment, the Courtyard by Marriott Gelsenkirchen will offer a casual restaurant and lobby lounge. Recreational facilities will include a fitness room. In-room amenities will include a mini-fridge, as well as a large work desk with data port and enhanced lighting. Other hotel features include an internet corner and a Grab and Go kiosk in the lobby, as well as parking for 115 automobiles.
For social events and conferences, the hotel will offer 4,970 square feet of meeting space in addition to a 1,350-square-foot foyer. The conference space will include a 1,900-square-foot ballroom that will be divisible into two sections and 3,070 square feet of additional meeting space comprised of four rooms of varying sizes.
Marriott currently operates 15 Courtyard hotels in Germany. Later this year, a 268-room Courtyard property is scheduled to open in Berlin Mitte, and the 241-room Courtyard by Marriott Munich City Centre is expected to open in 2006. Additionally, the 282-room deluxe, full-service Cologne Marriott is scheduled to open in 2006.
Posted in Public Relations, Hotel articles No Comments »Rezidor Sas launches new lifestyle hotel brand : Hotel MissoniWednesday, April 5th, 2006
Worldwide license agreement signed with Italian fashion house Missoni. Brussels, Rezidor SAS Hospitality, the Brussels based, multi brand hospitality management company, announced in London on November 16th, 2005 that they had concluded a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.
The deal will now see Rezidor SAS conclude on negotiations for sites for the new brand in the UK, mainland Europe, Russia, Asia Minor and the Middle East. With the first three Hotel Missoni’s expected to be open in 2007 and 30 expected to be open or under development by the year 2010.
Speaking at the completion of the agreement, Kurt Ritter, President and CEO of Rezidor SAS, said: “We have been believers in this market segment for a long time now and this deal gives us the perfect brand to take our share of this fast growing, increasingly important, market sector. I’m particularly delighted because the deal with Missoni has grown into much more than just a deal, it’s a relationship, a natural partnership, and that’s the only way that a brand like this can truly develop. It’s a very unique brand, with a great heritage, a very identifiable look, and real family values. I’m sure when we launch in 2007, Hotel Missoni is going to create quite an impact on the market.”
Vittorio Missoni, Director of Missoni S.p.A., added his comments: “We are very, very protective of the Missoni business that my family have built, and we want to ensure that we never sacrifice the values of that business at the expense of quick, short term growth. We’re sure that we have the right partners in Rezidor SAS and that they understand and will respect these values. We believe that hotels are a natural extension for our core brand and will work with, and complement, our fashion business, our Missoni Home collection and our new fragrance range, that will launch in spring next year.”
The design of the hotels will be developed through a tri-party team that will see Rezidor SAS and Missoni collaborate with Studio Thun, the Milan based architectural and design practice, headed by the celebrated architect Matteo Thun. The hotels will be reflective of contemporary Italian life and style, and will bring particular focus to the bathrooms, bedrooms, bars, restaurants - cucinas, spas, and the whole service culture and environment.
The development strategy for the brand will concentrate on both city centre locations as well as resort destinations. With target destinations including: London, Edinburgh, Copenhagen, Paris, Amsterdam, Frankfurt, Milan, Barcelona, St.Petersburg, Istanbul and Dubai.
Posted in Public Relations No Comments »SAS may divest hotel businessSaturday, March 25th, 2006
IRLINE INDUSTRY INFORMATION-(C)1997-2003 M2 COMMUNICATIONS LTDScandinavian airline group SAS is reportedly considering a divestment of its hotels unit.
The group’s chief executive Jorgen Lindegaard said that any sale or listing of the Rezidor hotel business would only be made when the equity markets have improved.
SAS is currently operating at a loss and has been divesting non-core operations and cutting costs in an effort to return to profit next year.